Clik here to view.
Cool Blog Branding
Even though blogs are a great way to communicate with your customers and gain an online presence, most companies still don’t have a blog. Executives may be afraid that they can be criticized internally...
View ArticleClik here to view.
How to Kill a Brand: A Case Study on Starbucks
Be Ubiquitious Once a brand becomes too ubiquitious it loses a lot of its value. Starbucks density has been well chronicled in the media and even the Simpsons. The tradeoff with being everywhere is the...
View ArticleWarner Bros Disappoints Millions of Customers
In a move that is not getting nearly enough bad publicity, Warner Brothers completely betrayed fans of the Harry Potter movie series. The sixth installment of one of the largest movie franchise of all...
View ArticleHow Apple is Outmaneuvering PCs in Brand Warfare
Apple’s Mac vs PC ads seems to be moving the needle on perceptions of the PC as evidenced by their significant growth in market share. An article in Computer World states “According to Gartner Inc.’s...
View ArticleClik here to view.
The McDonaldization of Starbucks
I once jokingly made the comment, “Starbucks is going to become the McDonald’s of coffee”. I don’t think that is too far from the truth now based on recent events. Starbucks recently started promoting...
View ArticleWhy A Personal Domain Is Essential For Marketers
Here is my video on how to set up your own personal domain like ChrisBrogan.com or CharlesSipe.com and why it is very important for personal branding. Personal Branding with a Personal Domain from...
View ArticleClik here to view.
A Concise Guide For Effective Branding: Branding Basics for Small Business
Branding Basics for Small Business by Maria Ross is a really good book on the important concepts of branding and will probably not get as much attention as it deserves because the title sounds like a...
View ArticleClik here to view.
Where Starbucks' Marketing Went Wrong
In Howard Schultz’s book Onward, he talks about how Starbucks rebounded from troubling times that included hundreds of store closures and thousands of layoffs, to get back on track to growth and strong...
View ArticleClik here to view.
Context is Everything: The Power of Your Tagline Depends Largely on the...
The following article is a guest post by Jim Morris, aka Tagline Jim. Context is everything. The larger point I’m about to argue for applies to communication of all sorts, but, since I write taglines...
View ArticleTony Hsieh Talk on Brand Building
This is an excellent talk by Tony Hsieh at Stanford Business School from 2010 which discusses Zappos’ unique approach to marketing and branding. Key Takeaways from the talk: -If you visit Las Vegas,...
View Article